23.4.14
Movie Trailers
The Homesman
Ping Pong Summer
Obvious Child
Map To The Stars
Gone Girl
God's Pocket
X-Men: Days of Future Past
The Rover
The Immigrant
Cold In July
Third Person
Captives
Jersey Boys
Frank Miller's Sin City: A Dame To Kill For
The Giver
10.4.14
Deaster Bunny
When you do your Easter shopping this year, you might see this guy on your favourite Mars products...
But he looked a little different last year...
Retailers apparently found him a little... disturbing... so I was asked to give him a bit of a photoshop facelift; if it's good enough for supermodels it's good enough for the Easter bunny!
The original 3D model wasn't bad, but I think the anthropomorphism needed a bit of work.
After stripping out the high contrast shadow and colour, the real work began adjusting his overall proportions and giving him a more 'cuddly' look. The arms and torso were enlarged, paws articulated and ears rounded. The eyes needed to be completely reworked with for a more traditional 'cartoony' shape and the mouth subtly stylised for a more neutral expression.
Lastly he was recoloured, bringing back the pink in more gentle tones, purifying the whites and giving his clothes a deeper, contrasting hue that would work with the all 3 core products.
Below you can see a full flow from start to finish. It's quite exciting to see him on the shelves now!
But he looked a little different last year...
Retailers apparently found him a little... disturbing... so I was asked to give him a bit of a photoshop facelift; if it's good enough for supermodels it's good enough for the Easter bunny!
The original 3D model wasn't bad, but I think the anthropomorphism needed a bit of work.
After stripping out the high contrast shadow and colour, the real work began adjusting his overall proportions and giving him a more 'cuddly' look. The arms and torso were enlarged, paws articulated and ears rounded. The eyes needed to be completely reworked with for a more traditional 'cartoony' shape and the mouth subtly stylised for a more neutral expression.
Lastly he was recoloured, bringing back the pink in more gentle tones, purifying the whites and giving his clothes a deeper, contrasting hue that would work with the all 3 core products.
Below you can see a full flow from start to finish. It's quite exciting to see him on the shelves now!
9.4.14
Trailers
Fight Church
Venus in Fur
Ida
Borgman
Planes: Fire & Rescue
Wish I Was Here
Soaked In Bleach
Venus in Fur
Ida
Borgman
Planes: Fire & Rescue
Wish I Was Here
Soaked In Bleach
Creatives
2.4.14
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