But he looked a little different last year...
Retailers apparently found him a little... disturbing... so I was asked to give him a bit of a photoshop facelift; if it's good enough for supermodels it's good enough for the Easter bunny!
The original 3D model wasn't bad, but I think the anthropomorphism needed a bit of work.
After stripping out the high contrast shadow and colour, the real work began adjusting his overall proportions and giving him a more 'cuddly' look. The arms and torso were enlarged, paws articulated and ears rounded. The eyes needed to be completely reworked with for a more traditional 'cartoony' shape and the mouth subtly stylised for a more neutral expression.
Lastly he was recoloured, bringing back the pink in more gentle tones, purifying the whites and giving his clothes a deeper, contrasting hue that would work with the all 3 core products.
Below you can see a full flow from start to finish. It's quite exciting to see him on the shelves now!
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