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Deaster Bunny

When you do your Easter shopping this year, you might see this guy on your favourite Mars products...

But he looked a little different last year...

Retailers apparently found him a little... disturbing... so I was asked to give him a bit of a photoshop facelift; if it's good enough for supermodels it's good enough for the Easter bunny!

The original 3D model wasn't bad, but I think the anthropomorphism needed a bit of work.
After stripping out the high contrast shadow and colour, the real work began adjusting his overall proportions and giving him a more 'cuddly' look. The arms and torso were enlarged, paws articulated and ears rounded. The eyes needed to be completely reworked with for a more traditional 'cartoony' shape and the mouth subtly stylised for a more neutral expression.

Lastly he was recoloured, bringing back the pink in more gentle tones, purifying the whites and giving his clothes a deeper, contrasting hue that would work with the all 3 core products.

Below you can see a full flow from start to finish. It's quite exciting to see him on the shelves now!

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