When you do your Easter shopping this year, you might see this guy on your favourite Mars products...
But he looked a little different last year...
apparently found him a little... disturbing... so I was asked to give
him a bit of a photoshop facelift; if it's good enough for supermodels
it's good enough for the Easter bunny!
The original 3D model wasn't bad, but I think the anthropomorphism needed a bit of work.
stripping out the high contrast shadow and colour, the real work began
adjusting his overall proportions and giving him a more 'cuddly' look.
The arms and torso were enlarged, paws articulated and ears rounded. The
eyes needed to be completely reworked with for a more traditional
'cartoony' shape and the mouth subtly stylised for a more neutral
Lastly he was recoloured, bringing back the
pink in more gentle tones, purifying the whites and giving his clothes a
deeper, contrasting hue that would work with the all 3 core products.
Below you can see a full flow from start to finish. It's quite exciting to see him on the shelves now!