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11.11.11

Interview: Theatrical Copywriter

A great interview with a ‘theatrical print copywriter’

Richard’s favorite was one he worked on with David for an ESPN documentary called “The Streak.” It was about a wrestling team that had never lost a match; it had “the longest running winning streak in the history of high school sports.” But “the tension was so unbelievable. If they lost they would be disgracing their grandparents. So my line was, ‘The more you win the more you have to lose.’”
I asked why that was his favorite.
“Because it’s NOT clever.”
David and I both tell him well, yes, it is clever.
“No, it’s truth! It’s true.”
“So truth trumps cleverness?”
“Absolutely.”

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